Original software reviews are written by users from their own experiences with the software. They include both the good and the bad and are an excellent source of information for other shoppers of software. It is essential to know where a reviewer’s source is from and the purpose of the software they are reviewing. Reviews that are not valid can be triggered by different reasons, from genuine delight and well-balanced experiences to fraudulent motives.
To ensure the accuracy and integrity of the review, it’s essential to conduct the following checks.
Identity Check – Every review will be scrutinized for identifiers such as the name of the author, his job title and email address, to confirm that it was written by an actual person. If the reviewer cannot be verified the review won’t be published. Conflict of Interest Check If the reviewer has a connection to the vendor or competitor who is being reviewed, their review will not be published.
All reviews are subject to the same quality control and verification processes, regardless of the product or rating being evaluated. This ensures that all reviews are handled with respect and without bias.
Vendors are expected to respond to any reviews, even those with negative ratings, as this is a great chance to show that they’re listening and are interested in their customers’ comments. However, they should not try to influence reviews through requiring a non-disparagement clause in customer contracts, since this is a violation of federal law.